How to write a bookkeeping pricing page
A clear pricing page filters out poor-fit enquiries and makes good-fit clients more comfortable getting in touch. Here's a simple structure.
Use 3 packages, based on volume
Tie each package to things the client can count: transactions per month, number of bank accounts, GST filing frequency and payroll employees. For example:
| Package | Typical client | Includes |
|---|---|---|
| Starter | Sole trader, one bank account | Monthly reconciliation, GST return preparation |
| Standard | Small team | Above, plus accounts payable and payroll for a few staff |
| Plus | Busier business | Above, plus monthly reports and a short monthly check-in |
These are example tiers, not suggested prices. Set your own using your hourly cost and the time each client actually takes.
Say what's extra
- Catch-up work (months or years of unreconciled books) is usually quoted separately.
- Year-end accounts and income tax returns: say if these are done by your partner accountant.
- Software subscriptions: say whether the client pays for Xero, MYOB or QuickBooks directly.
Wording that builds trust
- State whether prices include GST.
- Say how changes work: "If your volume changes for 2 months in a row, we'll talk about moving package".
- Add a short FAQ: notice period, how you get access to the books, what happens at handover.
Work out your numbers first
The free bookkeeping fee calculator turns transaction volume, payroll and GST filing frequency into a fixed monthly fee at your target hourly rate.
Want a head start? Ledgerly is a ready-made HTML website with these pages already laid out. US$7, one-off.
Get Ledgerly on Payhip · US$7 or try the free one-page sample