Bookkeeper website checklist: the pages a small practice needs

• One sentence that says who you help and where (for example "Bookkeeping for tradies and small retailers in Hamilton").
• The software you work in (Xero, MYOB, QuickBooks). Owners often search for a bookkeeper by software name.
• One clear button: Book a free chat or Get a quote.

• List services the way clients describe them: bank reconciliation, GST returns, payroll, accounts payable, year-end handover to your accountant.
• Say what you don't do. If you aren't a tax agent or chartered accountant, say that you work alongside one. In New Zealand, "Chartered Accountant" is a protected title, so only use it if you hold it.

Fixed monthly packages are easier for clients to compare than hourly rates. Show what each package includes (number of transactions, GST filing frequency, payroll staff) and when extra charges apply. "From" prices are fine, as long as they're real.

Not sure what to charge? Try the free bookkeeping fee calculator.

A real photo, your experience, the industries you know, and any memberships you actually hold. Trust matters more here than in most trades because clients are handing over bank access.

Short, practical posts answer the questions clients search for: "when is GST due", "what records do I need to keep". Link to the official source (such as ird.govt.nz) rather than restating rules that change.

Ask only for what you need to reply: name, email, phone, business type and a message. Add a short privacy statement saying what you collect and why (in New Zealand, the Privacy Act 2020 applies). Never ask people to send bank or IRD details through a website form.

• A unique page title and meta description on each page.
• Your business name, suburb or city and phone number in the footer, written the same way as on your Google Business Profile.
• Fast pages: plain HTML with compressed images loads quickly on phones.

Get Ledgerly on Payhip · US$7 or try the free one-page sample